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Eyeing the Rs 50,000 crore footwear market in India, Khadi Village Industries Corporation (KVIC) on Wednesday launched a range of footwear made of khadi fabric and said that it targets a Rs 1,000-crore market share in the first year.
The footwear range for both men and women was launched by MSME Minister Nitin Gadkari, Minister of State for MSME Pratap Chandra Sarangi, and KVIC Chairman Vinai Saxena.
Speaking at the launch, Gadkari said: “Global footwear industry is valued at Rs 1.45 lakh crore. KVIC will generate immense demand for khadi footwear with its range of products.”
“Khadi footwear is a unique product. International quality and use of fine fabric like Patola silk, Banarasi silk, cotton, and denim will attract youngsters who can purchase it online. These footwear are cost-effective,” Gadkari said.
He said that Khadi India needs to also tap the accessories items like women’s purses, wallets and women’s bags made of khadi, which have high global demand, particularly in the European countries.
Sarangi said that khadi footwear were not only environment- and skin-friendly but also reflected the hard work of artisans put in to make fabric for these footwear.
The KVIC Chairman said of the footwear market worth Rs 50,000 crore in India, it planned to bag a market share of at least Rs 1,000 crore in the first year.
He said these footwear will be sold online through KVIC website.
Saxena pointed out that KVIC was hopeful of good demand for its non-leather footwear globally, including 15 designs for ladies and 10 designs for men.
The KVIC said that exquisite khadi products like Patola silk of Gujarat, Banarasi silk, Madhubani-printed silk of Bihar, khadi denim, Tussar silk, Matka-Katia silk, cotton, tweed and khadi polycloth were used to make these footwear unique and trendy.
The khadi footwear price ranges from Rs 1,100 to Rs 3,300 per pair.
Earlier, KVIC had successfully launched its khadi wrist watch in association with Titan which has been a trendsetter.
Reportedly, even fashion behemoths like Gap, Hummel, Adidas, Aeropostale and Asics, among others have announced discounts of 30-60 percent on various products. Indian footwear stalwart Liberty Shoes in a bid to clear inventory has recently announced an end-of-season sale with discounts upto 70 percent.
Even post the coronavirus pandemic, online shopping is likely to gradually replace offline shopping, making decentralisation imperative for the sector. Consumer sentiment will remain cautious and online sales are expected to witness a significant surge and will be further supported by an increasing use of virtual technologies.
Shoemaker Bata India Ltd on Monday reported a 56.68 percent decline in consolidated net profit at Rs 38.40 crore for the fourth quarter ended March 2020 due to COVID-19 induced lockdown. The company had posted a net profit of Rs 88.66 crore in January-March quarter a year ago, Bata India said in a BSE filing.
Additionally, Bata India employees through its ‘Bata Heroes’ initiative, have been relentlessly working with Government officials and other organizations to respond to the crisis fuelled by COVID-19 with donations in areas of PPE equipment such as masks, face shields & food packets. The company has been instrumental in manufacturing and distributing face masks and face shields to employees, local communities, hospitals and local police.
The Clothing Manufacturers Association of India (CMAI), representing the interests of close to 4,000 members and servicing over 20,000 retailers, has written to the Minister of Textiles Smriti Zubin Irani, and the Minister of Commerce and Industry Piyush Goyal, and has submitted a representation to the Government to consider levying a temporary additional COVID Duty on all imports of apparel and readymade garments, including on those garments imported from countries with whom India has a Free Trade Agreement, especially Bangladesh.
Currently brands/companies are faced with a daunting challenge of staying relevant in consumers’ minds as they stare at a bleak future. But it is important to note that even before the global coronavirus pandemic, traditional retailers were struggling to get customers to visit their stores instead of shopping online.
“We are excited to join forces with Walmart to power a sustainable, secondhand shopping experience unlike any other. From Calvin Klein and Nike to Coach and Michael Kors, this digital partnership enhances Walmart’s fashion offering with fresh brands at amazing prices that their customers will love,” said Jenn Volk, Director of Product Management, thredUP.
Despite online retailers trying to entice buyers with lockdown sales and offline retailers hoping to win-back consumers post-lockdown, consumers might not be too keen to open their wallets anytime soon and will prefer brands that promise value for money while meeting customer expectations – and fashion retail will have to follow suit.
Technology helps make retail flexible and fulfilling – both in terms of products as well as experiences for consumers. One technology that can increase the speed and efficiency of customer interactions in store is Chatbots. Using chatbots or emails to solve customer queries effectively and efficiently help unify customer communications and result in a better relationship with customers. Aside from this, algorithm-based software tools (Artificial Intelligence) help gather data in a sophisticated manner.
To help manufacturers, specially footwear competes globally, he told PTI, the company expects the government to design special zones where there is provision for easy availability of land, single-window clearances, easy policies for compliances, export incentives and tax holidays “so that we can produce the goods at extremely competitive prices and beat the companies from other countries”.
Even after the pandemic ends and consumption starts showing signs of upward movement, consumer sentiment will continue to be cautious with safety and sanitization being the top priority. It will be the same for brands and retailers as well –safeguarding the health of employees and customers alike will be crucial for them. Human life will take precedence over all and everything that threatens to jeopardise the safety of people will become obsolete – like fitting rooms.